Hello everyone! I’m continuing the How to Start a Blog series. Please click here to start at the beginning if you haven’t read it yet. Today I will be focusing on Facebook Page likes, and my experiment with advertising. Facebook used to allow you to create a page without a personal account, but now they require you to have a personal account connected to a page. Since I didn’t have a Facebook account, I had to create one just to create a page. Once you have created your Facebook Page, consider these three tips to gain likes for your Facebook Page.
1. Add some type of Facebook widget on your page to make it easier for people to like your page and like/share your posts.
If you go to this page, it has a list of social plugins from Facebook that you can put on your site, such as a Like button for all posts. You can also post this badge showing your Facebook Page’s stats on your page. You can also search for 3rd-party plugins that will allow you to create a pop up Like box or one that floats unobtrusively in the bottom corner. For me, I like to include a small Facebook Page Like button in my right side bar. I use the WordPress Jetpack plugin, which has an “Extra Sidebar Widgets” feature. Under that, you will find a Facebook Like option to add to your sidebar.
2. Publicly link your Facebook Page and your personal Facebook account.
Although Facebook requires a personal account to create a page, it does not publicly connect this personal account to the page. Therefore, no one will know your personal Facebook account is connected to your Facebook Page. This matters because it makes it more difficult for others to find your Page. For example, if you want to “like” a fellow blogger’s page, you should do it under your personal Facebook account, not as your Facebook Page. Likes from Facebook Pages don’t count towards the number of Likes a page has. If you “like” a fellow blogger’s page with your personal account and they want to “like” you back, the only thing they know is your personal account, but they may not easily find your Facebook Page because it isn’t publicly connected.
To make it a little easier to associate the your personal account with your Facebook Page, the first thing you want to do is list your Facebook Page under work, and add your Facebook Page’s URL in the website field. Now, when someone sees that your personal account has “liked” their page, they can click on your personal account and immediately see the link to your Facebook Page in the work section.
The next thing you should do is publicly link your personal and your page account. This just means that people who can view your personal account will see that you have a page, and people on your page can see your personal account as the owner of the page. First, go to your page’s home:
Next, go to SETTINGS in the upper-right hand corner:
Now you will presented with a screen with settings for your page:
Under “Post Attribution”, you can choose whether all your actions attributed to your personal account or to your page by default. This is just in case you would rather post on your Facebook Page under the name of your personal account or if you’d like to post it under the Page’s name. You can always choose to act as the other when making a post. For example, my personal Facebook account is Ashley C. and my Facebook Page is Ash and Crafts. This is allowing me to choose whether I want it to show me posting as Ashley C. or as Ash and Crafts by default, but I can still change it when I’m making my actual post.
More importantly, you should go to “Featured” and add your personal account under “Edit Your Page Owners” so that your personal account will be linked publicly to your Facebook page. This means your personal account will show up in the page’s about section and that the page will show up on your personal account. Confusing, I know!
3. If you’re willing to spend some money, give advertising a try (with a caveat).
If you’re not opposed to spending some money, you can get some pretty good results from Facebook ads. However, I do have some mixed feelings about these ads that I will discuss later.
I decided to give Facebook Ads a try to see if I could gain any Facebook Page likes. For one week, from March 18th to March 25th, I ran an advertising campaign for Facebook Page likes. For that time period, I spent $43.90. You can designate your own budget and time frame, so you can experiment with a smaller budget if you just want to give it a try.
I designed my ad to target women, age 13+, who have previously shown an interest in crafts. Make sure you’re targeting the right audience for your niche to save money. I initially ran the ad with three different images on rotation: 1) My homepage logo banner 2) the Kate Spade inspired eggs 3) the pom-pom bunny. However, I soon noticed a trend and removed the logo banner and the pom-pom bunny images from the rotation. I noticed that the Kate Spade egg image was getting a much better response. I thought about it and realized that my logo banner was not a good choice for my ad campaign because it didn’t intrigue or interest people who have never seen my site. The Kate Spade eggs on the other hand, received a good response on my blog, and it worked very well for the ad campaign because people would see the eggs and click on my ad/like my page because they were interested. It was also good timing because Easter was just around the corner. If you do decide to give Facebook ads a try, start with 2-3 ad images and adjust it according to the response you get.
In that one week, I received 409 likes through the ad campaign, costing me about $0.11 per like. I believe the ad campaign really gave my Facebook a much needed boost, as I only had a few likes prior to trying the ads. Although the “likes” have slowed down significantly, I do have 720 total likes on my Facebook page as of April 15th. In addition, I felt like these “likes” were better than the “likes” I received from giveaways because these were people who saw my work and voluntarily “liked” my page, so they have already shown interest in my page/blog.
However, Facebook’s algorithm for showing your posts is what gives me mixed feelings. My mixed feelings are not towards the Facebook ads themselves, but towards Facebook altogether. Although 1000 people have liked your page, Facebook will not show your page posts to all 1000 fans. If you look at your reach and engagement, you’ll see that only a tiny fraction of these people actually see your post! And Facebook Ads has an option to promote or “boost” your specific posts. Hmm…Why did I pay for people to discover my Page and now I have to pay again just to have my posts seen? From what I have read, the reason why Facebook does not show your post to all your fans is because people have so many things eligible to be shown on their feed, so Facebook has to filter what shows up. It does this by assessing things like how popular your post is. The only guaranteed way to make sure your post shows up in news feed is, of course, to pay.
So, in a way, I am only half-advocating Facebook ads. If you already have a decent number of Facebook Page likes, you may not want to bother with ads knowing that your posts may not be seen anyway. However, because I had so few likes, I think my short experiment was worth it, just to give my Page a little boost. But now that I know my posts won’t be seen by all fans, I think I will just opt to have Facebook likes grow organically and slowly instead of investing any more money into it.
That’s all for today. I hope you’ve enjoyed reading about my little Facebook experiment with ads. I still have a few topics to cover such as Instagram, G+ and editing photos for your blog, so you’ll be seeing those posts soon. Please come back to check for more!